Sans Normal Komug 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Prenton RP' by BluHead Studio; 'FF Sanuk' by FontFont; 'Plusquam Sans' by Typolis; and 'Aircrew', 'Lisboa', and 'Lisboa Sans' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, contemporary, friendly, emphasis, momentum, impact, modernity, oblique, rounded, compact, punchy, smooth.
A compact, oblique sans with heavy, low-contrast strokes and broadly rounded curves. Counters are fairly open for the weight, with smooth joins and softened terminals that avoid sharp calligraphic endings. Uppercase forms feel sturdy and slightly condensed, while the lowercase shows a lively, forward-leaning rhythm with single-storey shapes and a clearly looped g. Numerals are robust and simple, with consistent stroke thickness and broad, rounded bowls.
Best suited to headlines and short blocks of text where an energetic, contemporary voice is needed. It works well for branding, packaging, promotional graphics, and sports or lifestyle contexts where strong presence and forward motion are desirable.
The overall tone is energetic and assertive, with a forward motion that reads as modern and action-oriented. Rounded forms and generous curves keep it approachable, balancing the strong weight with a friendly, contemporary feel.
Likely designed to deliver a bold, modern sans voice with an italic-driven sense of speed and emphasis, while keeping shapes rounded and legible for impactful display typography.
The italic construction reads as a true slant with re-drawn forms rather than a simple skew, giving letters a coherent directional flow. Spacing appears tight-to-normal in the samples, helping the font feel compact and punchy in display settings.