Sans Normal Itkus 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Murs Gothic' by Kobuzan, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, retro, sporty, high impact, friendly display, headline clarity, brand presence, rounded, geometric, soft corners, blocky, compact spacing.
A heavy, wide sans with rounded geometry and subtly softened corners that keeps forms friendly despite its mass. Curves are built from broad, circular bowls (notably in O/C/G and the lowercase) contrasted with flat, straight terminals and sturdy horizontal bars. Counters are relatively tight for the weight, giving the face a dense, poster-ready texture, while proportions stay stable and upright with a consistent, even rhythm across caps, lowercase, and figures.
This font performs best in short to medium-length display settings where strong presence is needed: headlines, posters, brand marks, packaging, and bold signage. It can also work for large-scale UI or hero text where an assertive, friendly tone is desired, but its dense counters suggest avoiding small sizes for long reading.
The overall tone feels bold and upbeat, with a slightly retro, athletic sensibility. Its wide stance and rounded shapes read as approachable and energetic, leaning more toward impact and clarity than delicacy or restraint.
The design appears intended to deliver maximum visual impact with approachable, rounded construction—combining a sturdy, wide stance with clean sans forms for contemporary display typography. It prioritizes bold silhouette, quick legibility at a glance, and a lively, energetic voice.
The lowercase shows single-storey forms (a, g) and rounded joins that reinforce a geometric, contemporary feel. Numerals are wide and weighty, matching the headline emphasis of the letters and maintaining strong silhouette recognition at large sizes.