Sans Normal Itmob 6 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, retro, headline, impact, approachability, display clarity, brand presence, geometric, rounded, compact, punchy, high-impact.
A heavy, rounded sans with broad proportions and a compact interior structure that produces large counters relative to stroke thickness. Curves are smooth and geometric, with softened corners and consistent stroke endings that keep the texture even across lines. Uppercase forms are sturdy and blocky (notably in B, D, P, R), while lowercase maintains simple, single-storey shapes where applicable, with short ascenders/descenders and wide bowls. Numerals are robust and open, designed to hold up at large sizes with strong, simple silhouettes.
Best suited to headlines, poster typography, and brand marks where a strong, friendly presence is needed. It also works well for packaging and signage that benefit from high-impact, rounded letterforms, and for display text in digital interfaces where legibility at larger sizes is the priority.
The overall tone is bold and upbeat, projecting confidence and approachability. Its rounded geometry gives it a friendly, contemporary feel, while the chunky proportions also nod to vintage signage and sports branding.
The design appears intended as a high-impact display sans that combines geometric roundness with sturdy, simplified forms. Its proportions and stroke weight suggest an emphasis on immediate readability and a distinctive, approachable voice for branding and advertising contexts.
In paragraph-like settings the letters create a dense, dark rhythm, with generous curves helping prevent clogging despite the heavy weight. The design favors clarity of silhouette over fine detail, making it especially noticeable in large text and short phrases.