Sans Normal Itlig 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Presser' by Konstantine Studio, and 'Roc Grotesk' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, sporty, retro, punchy, playful, assertive, attention grab, friendly impact, retro display, logo styling, rounded, chunky, soft corners, compact counters, high impact.
A heavy, rounded display sans with thick, uniform strokes and broad, elliptical bowls. Corners are softened and joins are smooth, giving the forms a sculpted, almost inflated feel. Counters tend to be tight and apertures are relatively closed, while terminals often finish with subtle wedge-like cut-ins that add a slightly angular bite to otherwise curvy shapes. Uppercase letters read blocky and stable, and the lowercase shows a large x-height with short extenders, keeping text dense and strongly weighted across a line. Numerals match the same stout construction with wide, rounded silhouettes.
Best suited to headlines, posters, and logo-style titling where its weight and rounded geometry can deliver immediate impact. It also works well for packaging, badges, and sports or event graphics, especially when set large and with generous tracking or line spacing to preserve interior clarity.
The overall tone is loud, confident, and friendly, balancing athletic sign-paint energy with a retro display sensibility. Its chunky curves and tight interiors create a bold, attention-grabbing voice that feels more playful than formal, and more energetic than neutral.
The design appears intended as a high-impact display sans that combines soft, rounded construction with small angular accents to create a memorable, energetic wordmark voice. It prioritizes bold presence and a distinctive silhouette over delicate detail or extended reading comfort.
At larger sizes the distinctive terminal notches and wedge-like details become a key identifying feature, adding texture and rhythm. In long passages the dense spacing and tight counters can build a dark color, so the design tends to feel most comfortable when given room to breathe.