Sans Superellipse Upme 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logotypes, posters, packaging, sports branding, techy, futuristic, industrial, sporty, assertive, impact, modernity, robustness, branding, clarity, rounded, blocky, squared, compact, sturdy.
A heavy, rounded-rectangle sans with broad, squat proportions and a distinctly squared-off geometry softened by large corner radii. Strokes are consistently thick with minimal modulation, and counters tend toward superelliptical shapes that stay open and readable despite the weight. The design favors flat terminals, wide horizontal bars, and compact internal spaces, producing a dense, punchy texture in text. Numerals and capitals follow the same rounded-square construction, with simplified, sturdy forms and an overall emphasis on stability and mass.
Best suited to display settings where density and impact are an advantage: headlines, brand marks, product names, packaging, and sporty or tech-forward identities. It can work for short UI labels or signage-style text when large sizes are used and spacing is managed to preserve clarity.
The font projects a strong, modern utilitarian tone—more engineered than expressive—suggesting contemporary tech, sports, and industrial branding. Its rounded corners keep the voice friendly enough to avoid harshness, while the blocky build maintains an authoritative, high-impact presence.
The design appears intended to deliver maximum visual impact with a controlled, geometric language—combining squared forms and generous rounding to read as both robust and contemporary. It emphasizes consistency and immediacy, aiming for a distinctive, logo-friendly silhouette that holds up in bold display use.
The rhythm is driven by large, even stroke widths and rectangular curves, creating a uniform, monolithic look across uppercase, lowercase, and figures. In longer passages, the compact counters and broad letterforms create a bold, poster-like color that favors short lines and prominent hierarchy.