Sans Normal Itmeg 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Gltp Starion' by Glowtype, 'Gremlin' by Hazztype, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'Radiate Sans' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, modern, sporty, industrial, friendly, impact, clarity, modernity, sturdiness, approachability, rounded, geometric, blocky, compact, clean.
A heavy, geometric sans with broad proportions and large, open counters. Curves are built from near-circular forms while joins and terminals are cleanly cut, often with slightly angled or flattened endings that keep the silhouette crisp. Stroke widths are consistently strong with modest contrast, and the overall rhythm is steady and dense, creating a dark, solid text color. Letterforms favor simple construction and wide bowls, with compact spacing that reads as sturdy and intentional in display sizes.
Works best for high-impact headlines, posters, and brand marks where a dense, powerful texture is desirable. It also fits packaging, signage, and product or tech branding that benefits from a modern, geometric voice. For longer text, it’s most effective at larger sizes with generous leading to offset the heavy color.
The tone is assertive and contemporary, combining a friendly roundness with a no-nonsense, engineered presence. It feels energetic and headline-driven, suitable for bold statements while remaining approachable rather than sharp or delicate.
The design appears intended to deliver maximum presence and clarity through simplified geometric shapes, wide proportions, and sturdy strokes. Its mix of round counters and crisp cut terminals suggests a goal of being both approachable and strongly functional in display-oriented applications.
The numerals match the letterforms’ broad, rounded construction, and the punctuation and basic forms keep a utilitarian, signage-like clarity. In longer lines the weight and width produce a strong visual block, so line spacing and tracking become important for comfort.