Sans Superellipse Ruril 6 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, labels, editorial, retro, quirky, handmade, friendly, space saving, distinctive voice, warm modernism, display clarity, condensed, soft corners, tall, airy, playful.
A condensed, tall sans with softly rounded corners and subtly squarish curves, giving round letters a superellipse feel. Strokes are mostly monolinear with slight modulation, and terminals tend to be blunt rather than sharply cut. Counters are narrow and vertical, with compact bowls and a consistent, upright stance. The lowercase shows simple, readable constructions (single-storey a and g), while the numerals follow the same narrow, gently rounded geometry for a cohesive texture in text.
Well-suited to headlines, subheads, and poster typography where a tall condensed voice saves space while staying legible. It can also work effectively on packaging, labels, and branding systems that want a retro-modern, friendly condensed sans for short-to-medium text runs.
The overall tone blends utilitarian clarity with a quirky, retro warmth. Its narrow, upright rhythm feels efficient and editorial, while the rounded-rectangle curves add a friendly, slightly handmade character that keeps it from feeling purely technical.
The design appears intended to deliver a space-saving condensed sans with a distinctive superellipse curve language, balancing straightforward legibility with an idiosyncratic, characterful texture. It aims to feel modern and practical without losing charm in display settings.
The face maintains a steady vertical cadence and compact spacing that produces a tight, column-friendly color in paragraphs. Rounded corners and straight-sided curves recur across caps, lowercase, and figures, reinforcing a distinctive, unified silhouette.