Sans Normal Reluz 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marcher' by Horizon Type, 'Megabyte' by Type Atelier, and 'D Hanna' and 'D Hanna Soft' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, friendly, playful, approachable, quirky, soft, approachability, cheerfulness, impact, branding, display, rounded, bubbly, cartoonish, chunky, informal.
A heavy rounded sans with soft terminals, broad curves, and slightly irregular, hand-cut geometry. Counters are generally open and near-circular (notably in O, o, and 8), while straight strokes remain thick and steady with minimal modulation. Corners are consistently softened, and several diagonals and joins show a subtly off-kilter rhythm that gives the face a lively, non-mechanical texture. The lowercase is compact and clear, with single-storey a and g, a short-armed r, and a simple, vertical-stem t; figures are sturdy and geometric with wide, stable forms.
Best used in headlines, posters, packaging, and short bursts of text where personality is desirable and size can stay comfortably large. It also fits friendly logos, event graphics, stickers, and social media creatives, especially for brands aiming for a casual, upbeat voice.
The overall tone is warm and cheerful, with a casual energy that feels more human than clinical. Its rounded construction reads inviting and slightly humorous, making it suited to lighthearted communication and youth-oriented branding. The mild irregularity adds character without tipping into distress or novelty extremes.
The design intention appears to be a high-impact rounded sans that prioritizes friendliness and instant visibility. By combining chunky forms with softened corners and a slightly quirky rhythm, it aims to feel approachable and fun while remaining straightforward to read at display sizes.
Spacing appears generous for a display style, helping the dense strokes stay readable in larger settings. The design favors simple construction and strong silhouettes, which keeps words recognizable even when individual details are minimal.