Sans Normal Nilij 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rock Star' by AlfaBravo, 'Campeche' by Latinotype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, impact, clarity, modernity, approachability, geometric, rounded, blocky, monoline, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing a strong, even color in text. Terminals are generally clean and squared-off, while bowls and counters lean circular to elliptical, giving letters a sturdy, contemporary silhouette. The lowercase shows simple, single-storey forms (notably the a and g) and compact apertures that help maintain a dense, punchy rhythm at larger sizes.
Best suited to headlines, posters, and branding where a strong, modern sans presence is desired. The wide proportions and dense stroke weight make it especially effective for logos, packaging, and short-form messaging that needs high visual impact. For extended reading, it will be most comfortable with generous size and spacing.
The tone is assertive but friendly: bold shapes and wide stance convey confidence, while rounded curves keep it approachable and contemporary. It reads as modern and practical rather than delicate or formal, with a straightforward, no-nonsense energy.
The design appears intended as a contemporary, geometric display sans that prioritizes impact and clarity. Its uniform stroke weight and broad proportions aim to deliver stable, confident letterforms that reproduce cleanly across print and screen in attention-grabbing settings.
In the sample text the heavy weight creates strong line presence and clear word shapes, though the tight internal counters and compact openings can make dense paragraphs feel dark. Numerals appear robust and highly legible, matching the overall geometric construction and uniform stroke behavior.