Sans Normal Velis 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui text, app design, branding, editorial, packaging, friendly, modern, casual, approachable, clean, approachability, readability, modernity, softness, informality, rounded, monoline, humanist, soft terminals, open apertures.
A rounded, monoline sans with a consistent gentle slant and smooth, softly finished terminals. Forms lean on circular and elliptical geometry, giving counters a spacious feel and keeping joins and curves clean rather than sharp. Strokes stay even throughout, with a slightly humanist rhythm in the lowercase and a clear, simple construction in capitals and numerals. Overall spacing feels comfortable and text holds together with an easy, uncluttered texture.
It fits well in interface copy, product and app branding, and general-purpose editorial settings where a warm, modern sans is desired. The even stroke weight and open forms support comfortable reading in short paragraphs, while the rounded construction also works nicely for packaging, signage, and friendly marketing headlines.
The font reads as friendly and contemporary, with a relaxed, everyday tone. Its rounded shapes and mild italic energy make it feel informal and approachable rather than technical or severe. The overall impression is clean and upbeat, suited to communication that aims to be welcoming.
The design appears intended to provide a neutral, contemporary sans with added warmth through rounded geometry and a continuous slanted posture. It aims for clear readability while projecting an approachable personality, bridging functional text use with a softer, more casual voice.
Uppercase shapes stay straightforward and legible, while the lowercase introduces more personality through rounded shoulders and open bowls. Numerals follow the same soft, even-stroke logic and remain clear at text sizes, matching the typeface’s smooth, consistent curve behavior.