Sans Normal Ogbu 23 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, punchy, impact, approachability, modernity, simplicity, legibility, rounded, geometric, sturdy, soft corners, high impact.
A heavy, rounded sans with compact proportions and a smooth, low-contrast stroke. Curves are broadly circular with softened terminals, giving counters a generous, open feel while keeping overall silhouettes dense. The lowercase shows single-storey forms (notably a and g) and straightforward constructions that prioritize clarity over intricacy. Figures are large and blocky with simple, rounded geometry, maintaining a consistent, solid rhythm across mixed text.
This face performs best in display contexts where strong color and rounded geometry can carry the message—headlines, posters, logos, packaging, and short callouts. It can work for UI labels or navigation when a friendly, high-impact voice is desired, though long passages will appear dense due to the heavy overall texture.
The tone is upbeat and approachable, combining assertive weight with softened shaping that feels friendly rather than strict. Its rounded geometry reads contemporary and slightly playful, suited to messaging that aims to be bold without appearing aggressive.
The design appears intended to deliver maximum impact with a warm, modern personality—pairing robust, simplified letterforms with rounded shaping for broad legibility and an inviting feel in branding and display typography.
Round letters like C, G, O, and S appear especially full and even, while diagonals in letters such as A, K, V, W, X, and Y keep a clean, sturdy stance. The overall texture in paragraphs is dark and even, emphasizing presence and immediacy at display sizes.