Sans Superellipse Ikrub 2 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, sports branding, industrial, confident, playful, retro, impactful, maximum impact, branding, signage, headline strength, friendly toughness, blocky, rounded, squared, compact, bulky.
A dense, heavy sans with rounded-rectangle construction and broadly squared counters. Corners are softened rather than sharply chamfered, giving the forms a superelliptical, molded feel. Strokes are consistently thick with minimal modulation, and terminals are generally flat, producing a solid, poster-ready texture. The lowercase is compact with simplified shapes and short extenders, while the figures are squat and sturdy, emphasizing mass and stability.
This face is best suited to short, high-impact settings such as posters, headlines, product packaging, and logo wordmarks where a compact, powerful voice is needed. It also works well for signage-style graphics and branding systems that benefit from rounded, block-like forms and a consistent, heavy rhythm.
The overall tone is bold and assertive with a friendly edge: tough, utilitarian shapes softened by generous rounding. It reads as energetic and slightly retro, evoking signage, sports branding, and punchy editorial display rather than delicate or formal typography.
The design appears intended to deliver maximum visual weight and immediacy while maintaining approachability through rounded rectangular forms. Its simplified letter construction and solid texture suggest a focus on strong branding and display use where readability is achieved through bold silhouettes rather than fine detail.
The font’s strong internal geometry and tight apertures create a high-ink, high-presence silhouette that holds together as a unified block in headlines. Because of the dense shapes and compact joins, it favors larger sizes where counters and notches remain clearly distinguishable.