Sans Normal Loney 9 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'EB Corp' by Eko Bimantara, 'JAF Bernini Sans' by Just Another Foundry, and 'Between' and 'SST' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, bold, impact, motion, visibility, modern branding, athletic tone, slanted, compact, rounded, punchy, friendly.
A heavy, forward-slanted sans with broad proportions and smooth, rounded construction. Strokes are uniformly thick with minimal modulation, producing strong color and solid counters. Curves are generously radiused and terminals feel clean and cut, giving the forms a streamlined, engineered look. Spacing appears sturdy and even at display sizes, with a sturdy baseline presence and a large, readable lowercase structure.
Best suited for headlines, posters, and branding where strong emphasis and quick recognition are needed. It also fits sports and lifestyle graphics, packaging callouts, and short marketing statements that benefit from a fast, kinetic feel. For longer text, it will be most effective in brief bursts such as subheads or pull quotes.
The overall tone is assertive and energetic, with the slant adding motion and urgency. Its rounded geometry keeps the voice approachable rather than severe, landing in a sporty, contemporary register that feels built for impact.
The design appears intended as an impactful oblique sans for display settings, balancing forceful weight with rounded, friendly shapes. It aims to deliver high visibility and a sense of motion while keeping letterforms simple and consistent for clear reading at large sizes.
The numerals are similarly weighty and open, matching the lowercase’s large interior spaces. The oblique angle is consistent across uppercase, lowercase, and figures, helping the set read as a cohesive display family for emphasis and momentum.