Sans Normal Okmuw 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Extrend' by Attractype, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Endeavor' by Lucas Tillian, 'Fact' by ParaType, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, punchy, impact, clarity, modernity, approachability, geometric, rounded, blocky, clean, solid.
This typeface is a heavy, geometric sans with broad proportions and compact counters. Strokes are monolinear and uniformly dark, with rounded bowls and smooth joins that keep the texture even at large sizes. Curves are constructed from near-circular forms (notably in O/C/G and the lowercase o/e), while diagonals in V/W/X/Y are crisp and sturdy. Terminals are predominantly straight and blunt, and the overall spacing reads open and stable, producing a strong, uniform typographic color in text.
It performs best in display settings where impact and clarity are priorities—headlines, posters, brand wordmarks, packaging, and wayfinding. The even stroke and broad letterforms keep it readable at distance and in short text runs, especially when strong contrast against the background is needed.
The tone is direct and contemporary, with a friendly softness coming from the rounded geometry and generous shapes. Its weight and width give it an assertive, attention-getting presence without feeling sharp or aggressive, making it feel accessible and pragmatic.
The design appears intended to deliver a modern, geometric voice with maximum visual weight and clarity. By combining blunt terminals with rounded construction and steady spacing, it aims for versatile display use that feels contemporary, approachable, and immediately legible.
Lowercase forms appear simple and geometric, with single-storey constructions where applicable and minimal modulation. Figures are robust and highly legible, matching the letters in width and weight for consistent headline rhythm.