Sans Normal Buleb 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'PTL Attention' and 'PTL Maurea' by Primetype and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, neutral, modern, clean, friendly, practical, clarity, versatility, modernity, readability, simplicity, geometric, monolinear, open apertures, rounded terminals, balanced.
This typeface is a clean, monolinear sans with gently rounded curves and straightforward, geometric construction. Strokes stay even across curves and straights, with smooth joins and minimal modulation. Counters are open and generously proportioned, giving letters like C, G, S, and e a clear, airy interior. Uppercase forms are simple and stable, while the lowercase shows a single-storey a and g, a compact r, and a lightly curved tail on y, creating an approachable, contemporary texture. Numerals are clear and utilitarian, with a simple 1, open 4, and rounded 0–9 forms that match the letter rhythm.
It suits interface copy, product and brand systems, and general-purpose print work where a clean sans is needed. The open counters and straightforward forms also make it a good fit for wayfinding, labels, and short editorial passages that benefit from a smooth, contemporary texture.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry reads friendly and approachable without becoming playful, making it feel calm, reliable, and broadly usable.
The design intention appears to be a dependable, modern sans optimized for everyday communication: uncomplicated shapes, consistent stroke behavior, and open forms that remain clear in continuous text.
Spacing appears even and consistent across the alphabet and in running text, producing a steady rhythm at paragraph sizes. The design favors open shapes and simple terminals, which helps maintain legibility in mixed-case settings and multi-line copy.