Sans Normal Lubuw 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform, 'Core Sans A' by S-Core, 'Eloquia' by Typekiln, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, upbeat, modern, dynamic, impact, motion, emphasis, headline clarity, bold branding, oblique, blocky, rounded, compact, punchy.
This typeface is a heavy, oblique sans with broad proportions and a compact, sturdy build. Strokes are uniformly thick with rounded curves and largely squared terminals, giving shapes a dense, poster-ready presence. Counters are relatively tight and apertures lean toward closed, producing strong silhouette-driven letterforms. The slant is consistent across capitals, lowercase, and figures, and spacing feels robust and even, emphasizing impact over delicacy.
It performs best in large sizes where its thick strokes and compact counters can deliver maximum punch—headlines, posters, promotional graphics, and prominent UI or display labels. The energetic slant and strong silhouettes also fit sports-oriented branding and packaging where quick recognition and a sense of motion are desirable.
The overall tone is energetic and forceful, with a forward-leaning posture that suggests motion and confidence. Its bold, rounded construction reads as contemporary and athletic, suited to messaging that needs to feel direct, upbeat, and attention-grabbing.
The design appears intended as a high-impact display sans that combines rounded geometry with an oblique stance to communicate speed and emphasis. Its simplified forms and dense color suggest prioritizing clarity at a glance and a confident, contemporary voice.
The design maintains a cohesive rhythm through consistent curve tension and simplified internal shapes, helping it hold together well in short bursts of text. Numerals match the letterforms in weight and slant, reinforcing a unified, headline-centric texture.