Sans Superellipse Otmiy 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Deansgate' by K-Type, 'Dialog' by Linotype, 'Prelo Condensed' by Monotype, 'Belle Sans' by Park Street Studio, 'Aaux Next Cond' by Positype, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, approachable, playful, approachability, impact, geometric clarity, ui friendliness, brand voice, rounded, soft, compact, blocky, geometric.
A heavy, rounded sans with soft corners and broadly uniform stroke weight. Curves are built from squarish, superellipse-like bowls that create compact counters and a sturdy silhouette, while straight strokes feel slightly tapered at joins for smoother flow. Uppercase forms are clean and spacious with broad shoulders; lowercase shows simple, utilitarian shapes with a single-storey a and g and a rounded, solid dot on i/j. Numerals are wide and robust with consistent weight and rounded terminals, giving them strong presence in text and display settings.
It suits headline and branding work where a dense, friendly bold voice is needed—logos, packaging, posters, and social graphics. The sturdy numerals and compact lowercase also make it a good option for UI labels, navigation, and short-form interface text where clarity and presence matter more than delicate detail.
The overall tone is friendly and contemporary, pairing a tech-forward geometric structure with softened edges that keep it approachable. Its dark color and compact apertures add confidence and impact, while the rounded construction prevents it from feeling harsh or rigid.
The design appears intended to blend geometric order with softened, rounded construction to achieve a contemporary, approachable voice. It emphasizes strong color and compact counters for impact, aiming to stay legible and consistent while feeling warm rather than strictly industrial.
The font maintains a steady rhythm across the alphabet, with notably compact interior spaces in letters like e, a, and s that deepen the texture at larger sizes. Round letters (O/Q) read as squarish rounds, reinforcing the geometric theme and helping the face feel cohesive across headings and short lines of copy.