Sans Normal Allew 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Trade Gothic' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, ui, signage, headlines, editorial, clean, modern, neutral, friendly, technical, legibility, versatility, modernity, clarity, neutrality, rounded, open apertures, even rhythm, crisp, geometric.
A clean sans with rounded, near-geometric construction and smooth, continuous curves. Counters are generally spacious and open, with straightforward terminals and a consistent, even stroke color across shapes. Uppercase forms read broad and stable with simple joins, while lowercase maintains a clear, contemporary rhythm with an uncomplicated, single-storey-style feel in several letters and unobtrusive details. Numerals follow the same rounded logic, staying legible through open forms and balanced proportions.
It works well for contemporary branding, interface typography, and signage where clean shapes and open counters support quick recognition. The wide proportions and even texture also suit headlines, short paragraphs, and editorial display settings where a modern, approachable sans is desired.
The overall tone is modern and neutral with a slightly friendly softness from the rounded curves. It communicates clarity and straightforwardness rather than decoration, giving it a practical, contemporary voice suited to general-purpose communication.
The design appears intended as a versatile, modern sans that prioritizes legibility and consistency through rounded geometry and restrained detailing. Its broad, steady forms suggest an aim toward clear communication across both display text and everyday typographic use.
Spacing appears generous in the samples, helping the wide letterforms breathe and keeping word shapes distinct at larger sizes. Curved letters maintain consistent roundness, and the design avoids sharp calligraphic flare, emphasizing a calm, engineered consistency.