Sans Normal Jorid 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, modern, retro, impact, speed, attention, display, oblique, chunky, soft-cornered, high-impact, display-forward.
This typeface is a heavy, right-leaning sans with broad proportions and compact internal counters. Strokes stay largely monolinear, with gently rounded curves and subtly squared terminals that keep the forms sturdy and controlled. The uppercase has a strong, blocky build and consistent cap height, while the lowercase shows a slightly more calligraphic slant in details like the two-storey “a” and the looping “g,” adding a bit of rhythm without introducing true serifs. Numerals are similarly weighty and stable, designed to read as a cohesive set at display sizes.
It suits high-impact applications such as headlines, posters, sports or event graphics, and prominent branding moments where a compact, forceful presence is needed. It can also work for packaging callouts and short subheads, especially when paired with a calmer text face for extended reading.
The overall tone is energetic and confident, with a forward-leaning momentum that suggests speed and emphasis. Its bold, compact counters and broad stance give it a punchy, headline-ready voice that can feel sporty and promotional, while the smooth curves keep it approachable rather than aggressive.
The design appears intended to deliver maximum emphasis with a fast, forward-tilting stance while maintaining clean sans construction. By blending sturdy, wide proportions with smooth curves and a consistent stroke feel, it aims for a contemporary display voice that remains versatile for bold messaging.
The combination of wide letterforms, dense color, and oblique angle produces strong word shapes and tight-looking spacing in blocks of text. In longer sample lines it reads best when given generous tracking and line spacing, helping prevent the heavy strokes and small apertures from visually closing up.