Sans Normal Liref 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'Mute' by Indian Type Foundry, 'Morandi' and 'Prelo Pro' by Monotype, 'Ravenna Serial' by SoftMaker, 'TS Ravenna' by TypeShop Collection, and 'Prosaic Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, friendly, impact, speed, emphasis, modern branding, display clarity, oblique, rounded, heavy, smooth, punchy.
This typeface is a heavy, oblique sans with broad, smooth curves and compact counters that emphasize a strong, continuous mass. Letterforms lean consistently with a steady rhythm, combining rounded bowls (C, O, Q, e) with slightly flattened terminals and sturdy joins. The geometry reads as built from softened, near-circular shapes, while diagonals and angled strokes (A, K, V, W, X, y) are thick and assertive, giving the alphabet a dense, forward-moving texture. Numerals are equally weighty and simple, with clear silhouettes and minimal internal detail.
Best suited for short, bold statements such as headlines, posters, and display typography where its slanted stance and heavy color can drive attention. It also fits energetic brand applications like sports or fitness identities, promotional graphics, packaging callouts, and bold signage where immediate impact matters.
The overall tone is bold and high-impact, projecting speed and momentum through its pronounced slant and powerful stroke weight. Its rounded construction keeps it approachable rather than aggressive, balancing athletic energy with a contemporary, friendly feel.
The design appears intended to deliver a modern, forward-leaning display sans that reads quickly and forcefully, using rounded construction to keep the tone accessible while maintaining strong emphasis. Its consistent oblique angle and robust shapes suggest a focus on dynamic branding and attention-grabbing editorial display.
In larger sizes the strong slant and tight apertures create a dynamic, headline-oriented look; in longer text the dense color can feel intense, especially where counters are small (e, a, s) and spacing appears compact. The glyph set shown maintains consistent shaping across caps, lowercase, and figures, supporting a cohesive typographic voice.