Sans Normal Lidah 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hastrico DT' by DTP Types, 'Macho' by Dada Studio, 'FF Milo' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Quire Sans' by Monotype, and 'Knedle' by Sudetype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports graphics, energetic, sporty, playful, bold, modern, impact, motion, attention, approachability, display strength, oblique, rounded, soft corners, heavy strokes, wide stance.
This typeface uses heavy, low-contrast strokes with an oblique slant and broad, rounded letterforms. Curves are generous and smooth, with softened corners and full bowls that give the shapes a sturdy, inflated feel. Terminals are clean and mostly blunt, and counters stay open enough to remain readable despite the weight. Overall spacing and rhythm feel compact and forward-leaning, producing a dense, punchy texture in text.
It works best for large-scale applications such as posters, headlines, logo lockups, and bold brand statements where its weight and slant can carry the layout. The rounded construction also suits packaging and energetic promotional graphics that benefit from a friendly, high-impact sans.
The tone is assertive and lively, with a friendly softness that keeps the heaviness from feeling harsh. Its forward slant and chunky forms suggest motion and impact, lending a sporty, high-energy voice that reads as contemporary and upbeat.
The design appears intended to deliver maximum punch and immediacy while staying approachable, combining a heavy, rounded build with an oblique lean to create momentum. It prioritizes bold presence and legibility at display sizes over delicate detail.
Uppercase forms show simplified, geometric construction (notably round letters like O and Q) while keeping consistent stroke mass across the set. Numerals are similarly bold and rounded, designed to hold up in attention-grabbing settings where quick recognition matters.