Sans Normal Lanew 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neutro' by Durotype; 'Ghino' by Fontmachine; and 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, confident, impact, momentum, approachability, modern display, headline clarity, rounded, oblique, compact, soft corners, high-impact.
A very heavy, oblique sans with rounded construction and softened corners throughout. Strokes stay consistently thick, with broad curves in bowls and counters and minimal modulation, creating a dense, high-ink silhouette. The oblique angle is steady and assertive, and letterforms favor simple, circular geometry with robust joins and terminals. Lowercase shows a single-storey “a” and “g” with compact apertures, while numerals are stout and tightly drawn for a cohesive, blocky rhythm.
Best suited to bold headlines, short statements, and display settings where impact and motion are desirable. It can work well for branding, packaging, and sports-leaning graphics, especially when used large with generous tracking or ample line spacing to balance the dense letterforms.
The overall tone is energetic and approachable, combining a sporty forward-lean with friendly rounded forms. It reads as confident and attention-grabbing rather than delicate, with a contemporary, poster-ready attitude.
The design appears intended as a modern, high-impact oblique sans that delivers speed and friendliness in equal measure. Its rounded, simplified shapes and steady slant prioritize immediate readability and strong visual presence in display typography.
Spacing and proportions feel built for headline sizes: wide, dark shapes with relatively small counters that emphasize mass and momentum. The italic slant and rounded geometry together create a smooth, fast visual cadence that stays legible even at high weight.