Serif Flared Mefo 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Contane Text' and 'Madigan Text' by Hoftype (names referenced only for comparison).
Keywords: headlines, magazine, posters, branding, packaging, editorial, dramatic, fashion, classic, authoritative, impact, luxury, statement, heritage-modern, flared, chiseled, wedge serif, sculptural, display.
A sculptural serif with pronounced wedge-like, flared terminals and strong thick–thin modulation. Strokes broaden into sharp, triangular serifs that feel chiseled rather than bracketed, creating crisp corners and lively ink traps at joins. Counters are compact in the heaviest areas, with rounded bowls contrasted by angular cuts, producing a rhythmic, punchy texture. Uppercase forms are broad and commanding, while the lowercase keeps a sturdy, slightly condensed feel in places with a prominent, traditional two-storey “g” and a compact ear and terminals.
This font excels in display sizes for magazine headlines, posters, and brand marks where contrast and sharp terminals can be appreciated. It works particularly well for fashion, culture, and premium product packaging, and can support short subheads or pull quotes when given enough size and spacing.
The overall tone is bold and editorial, combining a classical foundation with a dramatic, fashion-forward edge. Its high-impact silhouettes read as confident and premium, with a slightly theatrical sharpness that suggests luxury, headlines, and statement typography rather than quiet neutrality.
The design appears intended to deliver a bold, contemporary take on classic serif letterforms by amplifying contrast and using flared, wedge-like terminals to create a carved, high-impact texture. The goal seems to be immediate visual authority with refined, editorial character.
Diagonal strokes and curved letters show distinctive wedge cut-ins that add sparkle and a carved, print-like texture. Numerals follow the same flared logic, with striking figure shapes and high contrast that favor attention-grabbing settings.