Sans Normal Atmuj 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corner' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, modern, friendly, neutral, clean, approachable, clarity, versatility, modernity, approachability, rounded, open counters, soft terminals, even rhythm, geometric.
A rounded, low-contrast sans with smooth curves and softly finished terminals. Uppercase forms lean geometric with broad circular bowls and straightforward joins, while the lowercase introduces more humanist modulation in shapes like a single-storey “a” and a looping “g”. Counters are open and proportions feel balanced, with sturdy verticals and consistent stroke weight that keeps text color even in longer settings. Numerals follow the same simple, open construction, reading clearly at display sizes.
Works well for interface typography, product branding, and wayfinding where clarity and a modern, welcoming tone are important. It also suits headlines and short-to-medium text in marketing materials thanks to its even rhythm and open counters.
The overall tone is contemporary and approachable, combining a clean geometric base with enough warmth to avoid feeling sterile. Its rounded detailing and open shapes create a friendly, easygoing voice suited to everyday communication.
Likely designed as a general-purpose sans that prioritizes clarity and contemporary neutrality while adding warmth through rounded terminals and friendly lowercase forms. The aim appears to be versatility across digital and print contexts without calling attention to stylistic quirks.
The set shows a noticeable distinction between uppercase and lowercase personality—caps stay more strictly geometric, while lowercase details add softness and informality. Spacing and rhythm in the sample text appear steady, supporting an even, uncluttered texture.