Sans Normal Atmuj 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio, 'Intelo' by Monotype, 'Core Sans AR' by S-Core, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, web content, product branding, packaging, signage, clean, modern, friendly, neutral, pragmatic, clarity, versatility, modernization, approachability, rounded, geometric, open, smooth, even.
A clean sans with rounded, geometric construction and smooth curves throughout. Strokes appear uniform with low contrast, and terminals are mostly softly squared or gently rounded, giving a calm, even texture in text. Counters are generally open and circular (notably in C/O/Q and the bowls of b/d/p), while joins stay simple and sturdy with minimal modulation. Proportions are balanced with straightforward capitals and compact, readable lowercase forms that maintain consistent rhythm across words and lines.
Well-suited for user interfaces, web copy, and general-purpose editorial or product text where a neutral, modern sans is needed. The rounded geometry and even stroke weight also make it a solid choice for branding systems, packaging, and signage that benefit from a friendly but professional voice.
The overall tone is modern and approachable, leaning neutral rather than expressive. Its rounded geometry and steady spacing read as friendly and dependable, making it feel contemporary without becoming flashy or overtly stylized.
Likely designed as a versatile, everyday sans that emphasizes clarity and a smooth, rounded geometric character. The consistent stroke weight and simplified shapes suggest an intention to perform reliably across headings and body text while maintaining a contemporary, approachable tone.
The numerals are clear and consistent with the letterforms, keeping the same rounded geometry and straightforward shapes. Letterforms such as the single-storey a and g reinforce a contemporary, simplified feel, while the overall set prioritizes clarity and even color in running text.