Sans Normal Lokih 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Avenir Next', 'Avenir Next Paneuropean', and 'Neue Frutiger Paneuropean' by Linotype; 'Morandi' by Monotype; and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, urgent, punchy, confident, energetic, impact, motion, display, attention, forward-leaning, rounded, chunky, compact, soft corners.
A heavy, forward-leaning sans with rounded, compact forms and thick, low-modulation strokes. Curves are generously filled-in, with smooth joins and softened terminals that keep the overall silhouette blunt rather than sharp. Counters tend to be small and tight, boosting density and creating a strong color on the page. The rhythm is slightly irregular in a lively way, with broad curves and angled structures that emphasize motion and impact, especially in uppercase and numerals.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, promotional graphics, and packaging callouts where strong presence is needed. It also works for labels and display UI moments where emphasis and motion are more important than long-form readability.
The overall tone is athletic and high-energy, with a brisk, assertive slant that feels made for action and emphasis. Its bold massing and compact apertures project confidence and urgency, giving text a punchy, headline-driven character rather than a quiet, bookish one.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining rounded construction with dense stroke weight for a modern, sporty display voice. It prioritizes bold visibility and energetic texture, aiming to keep shapes friendly while still feeling forceful and dynamic.
At larger sizes the rounded geometry reads clean and powerful, while at smaller sizes the tight counters and dense spacing can make paragraphs feel dark and compressed. The numerals are sturdy and attention-grabbing, matching the alphabet’s strong, poster-like presence.