Sans Normal Lirif 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hypatia' and 'Myriad' by Adobe, 'Neue Reman Sans' by Propertype, and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, energetic, friendly, modern, impact, motion, emphasis, branding, display, slanted, compact, rounded, punchy, smooth.
A heavy, right-leaning sans with compact proportions and smooth, rounded joins. Strokes are consistently thick with little visible modulation, producing dense black shapes and strong word silhouettes. Counters are relatively tight and apertures lean toward closed, while terminals are clean and softly curved rather than sharp. The overall rhythm is forward-tilted and sturdy, with a slightly condensed feel in many letters and a cohesive, uniform texture in text.
Best suited for headlines, posters, and promotional layouts where a strong, energetic slanted sans is needed. It performs well in sports and lifestyle branding, packaging callouts, and social media graphics where quick impact and a confident tone matter more than long-form readability.
The tone is assertive and upbeat, with a sporty, headline-forward personality. Its bold slant and tight spacing cues motion and urgency, while the rounded forms keep it approachable rather than harsh. It reads as contemporary and promotional, suited to energetic brand voices.
Designed to deliver maximum impact with a forward-leaning, high-density texture that suggests speed and confidence. The rounded construction and consistent stroke weight aim for a modern, accessible feel while staying firmly in display territory.
The figures are robust and simplified, matching the letterforms’ compact, high-impact construction. The lowercase maintains clear differentiation through distinctive ascenders/descenders and round bowls, supporting short-to-medium passages while remaining primarily display-oriented.