Sans Normal Itmam 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Rice' by Font Kitchen, 'Presser' by Konstantine Studio, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, modern, friendly, punchy, sporty, impact, approachability, modern display, bold branding, high visibility, rounded, soft corners, compact counters, blocky, high impact.
A heavy, wide sans with rounded geometry and smooth, softened corners throughout. Strokes are consistently thick with compact internal counters, producing a dense, high-ink silhouette and strong word-shape. Curves are built from broad ellipses, while joins and terminals feel clean and slightly squared-off rather than sharp, giving the forms a sturdy, engineered look. Uppercase proportions read broad and stable, and the lowercase maintains a solid, even rhythm with prominent bowls and short, thick apertures.
Best suited for headlines, posters, and brand marks where thickness and width can deliver immediate presence. It also fits packaging, signage, and promotional graphics that benefit from a friendly but forceful voice, especially at display sizes.
The overall tone is bold and assertive but not aggressive, balancing weighty impact with approachable, rounded forms. It feels contemporary and energetic, suited to messaging that needs to land quickly and read as confident and upbeat.
The design appears intended to provide maximum visual impact with a wide, rounded sans structure that stays clean and readable in short bursts. It aims for a contemporary, approachable display style that feels sturdy and energetic rather than delicate or formal.
At larger sizes the rounded construction and wide stance create a strong graphic presence, while in tighter settings the dense counters and weight can make text feel compact and loud. The numeral set matches the same wide, rounded language, keeping headings and callouts visually consistent.