Sans Normal Itmam 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Rhode' by Font Bureau, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, playful, modern, sporty, friendly, impact, approachability, clarity, modern branding, display strength, rounded, geometric, blocky, soft corners, high impact.
A heavy, geometric sans with broad proportions and rounded contour logic throughout. Strokes are uniformly thick with clean, mostly monoline construction, while counters and bowls tend toward circular/elliptical shapes. Terminals are blunt and crisp, and joins stay sturdy, producing compact internal spaces and a strong overall silhouette. The lowercase shows single-storey forms and simplified structures, keeping the texture dense and highly legible at larger sizes.
Best suited to headlines, posters, and brand moments where impact and quick recognition matter. Its dense color and broad shapes work well for logos, packaging, and promotional graphics, especially when set with generous spacing or at large sizes where the rounded geometry can show clearly.
The tone is bold and upbeat, with a friendly, contemporary feel driven by its rounded geometry and big, open shapes. It reads as energetic and assertive rather than formal, lending a sense of motion and punch to headlines and short statements.
The design appears intended to deliver maximum visual presence with a friendly geometric voice, prioritizing bold silhouettes, simplified letterforms, and consistent stroke weight for attention-grabbing display typography.
The design maintains consistent heft across curves and straight segments, giving it a stable, poster-like rhythm. Numerals are equally robust and rounded, matching the letterforms’ weight and proportions for cohesive display setting.