Sans Normal Itmaf 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, confident, friendly, retro, punchy, impact, readability, brand voice, display emphasis, rounded, chunky, geometric, open apertures, tightly spaced.
A heavy, wide sans with rounded, slightly squared-off curves and broad, even strokes. Counters are generous and mostly circular/oval, giving letters like O, Q, and e a clean, open feel. Terminals are predominantly flat with subtle rounding, and joins stay smooth rather than sharply angular, creating a cohesive, compact texture in text. The overall rhythm is built from wide proportions and sturdy horizontals, producing a strong, blocky silhouette without becoming fully condensed or rigid.
Best suited to headlines, posters, and identity work where impact and presence are priorities. It works well for packaging, signage, and promotional graphics, and can also serve for short, bold passages where a strong typographic voice is desired.
The tone is assertive and energetic, with a friendly, approachable warmth from the rounded construction. Its wide stance and bold color make it feel sporty and promotional, leaning toward a modern-retro sensibility often associated with headlines and branded messaging.
The font appears designed to deliver maximum visual punch with broad proportions and simplified, rounded geometry, balancing strength with approachability. Its consistent curves and sturdy forms suggest an intention toward clear, brand-forward display typography that holds up in large sizes and high-contrast applications.
The design emphasizes legibility at display sizes through large counters and clear letter differentiation, while the dense stroke weight creates a dark typographic color in paragraphs. Curves stay consistent across uppercase and lowercase, and numerals follow the same wide, robust logic for a unified set.