Sans Normal Arluw 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Quache' by Mans Greback (names referenced only for comparison).
Keywords: ui text, product copy, branding, signage, headlines, friendly, modern, clean, approachable, casual, clarity, warmth, approachability, everyday usability, contemporary tone, rounded, open counters, soft terminals, humanist, airy.
A rounded sans with smooth, gently modulated curves and a clear, even rhythm. Stroke endings are softly finished rather than sharply cut, and many joins resolve with subtle rounding that keeps the texture calm and readable. Counters are open and generous (notably in forms like C, G, e, and a), while circular letters lean toward true rounds/ellipses, giving the face a cohesive, contemporary look. Numerals follow the same rounded logic, with the 2 and 3 showing flowing curves and the 8 built from balanced bowls.
Works well for interface and product text where clarity and a friendly tone are desired, as well as for contemporary branding systems and wayfinding. Its rounded construction also suits short headlines and subheads where a clean, personable voice is important.
The overall tone is friendly and approachable, with a modern, easygoing feel. Rounded shaping and open forms keep it from feeling rigid or technical, making it suitable for communication that aims to be clear and welcoming rather than formal or imposing.
Designed to deliver a modern sans-serif voice with softened geometry: clear forms, open counters, and rounded details that keep reading comfortable while adding warmth. The mix of straightforward capitals and more characterful lowercase suggests a focus on everyday usability across display and text settings.
Uppercase shapes are straightforward and geometric-leaning, while lowercase forms introduce a more human, conversational character—especially visible in the single-storey a and the curved descenders/terminals on letters like g, y, and f. In text, the type maintains a light, airy color with clear word shapes and minimal visual noise.