Sans Normal Osmun 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Massilia' by Blaze Type; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, assertive, sporty, impact, clarity, modern branding, display strength, blocky, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with broad proportions and simplified, highly uniform construction. Curves are smooth and generously rounded, while joins and terminals stay clean and mostly straight, giving a solid, poster-ready silhouette. Counters are relatively compact in letters like B, P, and R, and round characters (C, O, Q) read as near-circular with consistent stroke emphasis. The lowercase is straightforward and workmanlike, with single-storey a and g, short extenders, and a simple, sturdy t; figures are similarly bold with ample mass and clear shapes.
Best suited to display settings where impact and quick recognition matter: headlines, posters, storefront or wayfinding signage, and bold brand wordmarks. It can also work for packaging and social graphics where a sturdy, modern voice is needed, while longer passages benefit from generous tracking and comfortable line spacing.
The overall tone is energetic and direct, balancing friendliness from the rounded geometry with a strong, attention-grabbing weight. It feels contemporary and practical, with a hint of athletic or headline-driven branding rather than delicate editorial refinement.
The design appears aimed at delivering a strong, contemporary sans voice with simple geometric shapes and minimal detailing, prioritizing punchy readability and consistent rhythm in large sizes.
At text sizes the dense strokes and smaller apertures can make internal spaces feel tight, while at larger sizes the crisp geometry and smooth curves become the defining feature. The numerals are particularly strong for emphasis, reading as compact, logo-like forms.