Sans Normal Ammat 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, clean, neutral, modern, friendly, corporate, versatility, clarity, modernity, neutral voice, readability, geometric, rounded, open, even, crisp.
A clean sans with broadly geometric construction and smooth, round counters. Strokes are uniform with minimal modulation, giving the shapes an even, consistent color. Uppercase forms are spacious and stable, while the lowercase shows compact, straightforward drawings with round bowls and clear joins. Terminals tend to finish cleanly with little to no flare, and curves are drawn with a controlled, circular feel that keeps the overall texture tidy in text.
This font is well-suited for interface and product UI text, corporate communications, and general-purpose branding where a clear, modern sans is needed. It also performs well for headings and subheads in editorial layouts, and for signage or wayfinding where clean forms and open counters aid quick recognition.
The overall tone is modern and neutral, with a friendly clarity that feels approachable rather than technical. Its rounded geometry and steady rhythm suggest a contemporary, dependable voice suited to everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency across letters and numerals, delivering a calm, professional texture in both short labels and longer passages.
The glyph set shown emphasizes open interior spaces and clear silhouettes, helping letters remain distinct at display sizes and in paragraphs. Numerals follow the same geometric logic, with simple, readable forms that align visually with the letters.