Sans Normal Omgof 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, contemporary, approachable, clean, confident, impact, clarity, approachability, modernity, legibility, geometric, rounded, sturdy, high-impact, even rhythm.
A heavy, geometric sans with broadly circular bowls and smooth, low-contrast strokes. Curves are full and open, while joins and terminals are clean and largely squared-off, creating a sturdy, simplified silhouette. Counters are generous for the weight, and the overall rhythm feels even and stable, with straightforward proportions and minimal quirky detailing across the alphabet and numerals.
Best suited for headlines and short-to-medium bursts of text where strong presence and quick recognition matter, such as posters, branding lockups, packaging, and wayfinding/signage. It can also work for UI labels or callouts when a friendly but emphatic voice is desired.
The tone is modern and approachable, combining a friendly roundness with assertive presence. It reads as confident and uncomplicated, suited to messaging that wants to feel clear, upbeat, and direct rather than technical or ornate.
The design appears intended to deliver a clean, high-impact sans that stays friendly through rounded geometry and open counters. It prioritizes strong shapes, visual consistency, and legibility in display contexts while keeping the overall impression contemporary and straightforward.
Uppercase forms lean on simple geometric construction (notably round letters like C, G, O, and Q), and the lowercase maintains an uncluttered, contemporary feel with compact details and clear counters. Numerals appear robust and highly legible at a glance, matching the same rounded, heavy set of forms.