Sans Normal Logan 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Zin Sans' by CarnokyType, 'FF Zwo' by FontFont, 'Calton' by LetterMaker, 'Akwe Pro' by ROHH, 'Gardenia' by W Type Foundry, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, upbeat, dynamic, modern, impact, momentum, attention, modern branding, display strength, slanted, chunky, rounded, compact, punchy.
A heavy, slanted sans with compact proportions and broad, rounded curves. Strokes are consistently thick with minimal modulation, creating strong, solid letterforms and dark typographic color. Counters are relatively tight and apertures are somewhat closed, while terminals are clean and blunt, giving the shapes a simplified, contemporary feel. The overall rhythm is energetic, with a steady forward lean and sturdy, blocky construction that holds together well at display sizes.
Best suited to short, high-impact text such as headlines, poster typography, logos, and bold brand statements. It can work well for sports, fitness, and energetic retail applications, as well as packaging or social graphics where a compact, forceful slanted sans improves visibility and momentum.
The font projects speed and confidence, combining a sporty forward motion with a friendly rounded softness. Its dense, bold presence feels promotional and attention-grabbing, suited to messaging that needs to read as decisive and high-energy rather than delicate or formal.
Likely designed to deliver maximum impact with a forward-leaning stance: a simplified, rounded sans built for immediacy and strong silhouette recognition. The emphasis appears to be on punchy display performance and a cohesive, energetic tone across letters and figures.
Uppercase forms read as sturdy and geometric, while the lowercase keeps the same weighty voice with single-storey constructions and tight joins. Numerals are similarly robust and rounded, matching the letterforms for consistent impact in mixed alphanumeric settings.