Sans Normal Jimis 2 is a bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, editorial, retro, whimsical, friendly, sturdy, playful, display impact, brand voice, retro charm, distinctive texture, playful clarity, rounded, ink-trap, soft, chunky, open counters.
A heavy, rounded display face with broad proportions and smooth, near-monoline curves punctuated by sharp internal notches and wedge-like cuts. Many joins and terminals show deliberate scooped or ink-trap-style shaping, giving strokes a carved, editorial look while keeping overall forms soft and bulbous. Counters are generally generous, with wide bowls and open apertures; horizontal elements often feel slightly tapered or sculpted rather than purely geometric. The overall rhythm is lively and irregular in a controlled way, with distinctive cut-ins and angled details that add texture at large sizes.
Best suited for headlines, poster typography, brand marks, and packaging where a bold, personable voice is needed. It can also work for editorial display and short, large-size callouts where its carved details and wide forms can be appreciated without crowding.
The tone is upbeat and characterful, combining a friendly rounded silhouette with quirky, crafty details that read as retro and slightly theatrical. It feels confident and attention-grabbing, with a hint of novelty that suits expressive headlines more than neutral text settings.
The design appears intended to deliver a warm, rounded display presence while adding distinctive internal cuts to increase personality and visual bite. The combination of broad shapes and carved detailing suggests an aim for strong impact and memorable word silhouettes in display contexts.
In the sample text, the sculpted cut-ins become a defining texture, creating strong word shapes and a punchy black footprint. The numerals match the same rounded, carved construction, maintaining a consistent display personality across letters and figures.