Sans Normal Kegan 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, subheads, energetic, modern, sporty, confident, direct, emphasis, impact, momentum, clarity, headline, compact, clean, rounded, sturdy, dense.
This is a slanted sans with sturdy, low-contrast strokes and rounded, smoothly drawn curves. Counters are relatively tight and the overall color on the page is dark and even, with minimal modulation between thick and thin. Terminals tend to be clean and slightly softened, and the italic construction reads as an intentional oblique with consistent angles across capitals, lowercase, and figures.
Well suited for headlines, posters, promotional copy, sports and lifestyle branding, and short UI/marketing callouts where an italic emphasis is desired. It can also work for subheads and pull quotes, especially when you want a bold, energetic voice without decorative detailing.
The font projects an energetic, forward-leaning tone that feels modern and assertive. Its heavy, compact rhythm and clean curves give it a sporty, promotional vibe while still reading as straightforward and workmanlike rather than ornamental.
The design appears intended to deliver strong emphasis with a sense of motion, using a consistent slant and solid stroke weight to stand out quickly. It favors uniform, simplified shapes and tight spacing to maintain a cohesive, high-impact texture in larger sizes.
The numerals and capitals maintain the same forward slant and heavy presence as the lowercase, creating a consistent typographic voice across mixed alphanumeric settings. In paragraph samples the texture is dense, suggesting it will perform best with comfortable line spacing and moderate tracking when used in longer runs.