Sans Normal Adbiv 1 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: ui labels, product branding, wayfinding, posters, data display, modern, technical, efficient, clean, forward-leaning, clarity, modernity, momentum, versatility, neutrality, oblique, geometric, streamlined, open counters, even rhythm.
A slanted sans with streamlined, geometric construction and smooth, rounded curves paired with straight, angled terminals. Strokes maintain an even thickness throughout, producing a calm, consistent texture, while generous widths and open counters keep the shapes airy. Letterforms lean forward with crisp joins and restrained detailing; diagonals and bowls feel neatly engineered rather than calligraphic.
This face works well for interface labels, dashboards, and informational graphics where clarity and a compact, consistent texture matter. Its forward-leaning stance can add energy to product branding, headlines, and signage, while the open shapes help maintain legibility in medium-length text blocks.
The overall tone is modern and purposeful, with a subtle sense of motion from the forward slant. It reads as pragmatic and contemporary—more utilitarian than expressive—suited to clean, tech-adjacent communication.
The design appears intended to deliver a contemporary italic sans that feels engineered and readable, combining geometric roundness with straightforward terminals for a clean, versatile voice across display and functional settings.
Numerals and capitals share the same measured, rounded geometry, giving mixed settings a cohesive look. The spacing in the samples suggests a steady rhythm that stays clear in longer lines, with rounded forms preventing the italic slant from feeling sharp or aggressive.