Sans Superellipse Upvu 5 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Aspire' by Grype, 'Super Rich Expanded' by Multype Studio, '946 Latin' by Roman Type, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, logotypes, posters, packaging, sports branding, futuristic, techy, athletic, industrial, retro, impact, modernity, branding, legibility, distinctiveness, blocky, rounded, squarish, compact, geometric.
A heavy, block-forward sans with rounded-rectangle (superellipse) construction and softly radiused corners throughout. Strokes stay monoline with flat, horizontal terminals, and many counters are rectangular with generous rounding, producing a dense, engineered texture. The lowercase features a tall x-height and compact extenders, keeping words chunky and even, while the uppercase feels broad and stable with squared curves (notably in C, G, O, and Q). Numerals follow the same squarish geometry; several glyphs include horizontal notches/ink-trap-like cuts and simplified joins that add separation at tight spots and reinforce a mechanical rhythm.
Well suited for headlines, posters, and title treatments where a tough, contemporary look is desired. It can work effectively in logotypes and wordmarks, especially for technology, gaming, motorsport, fitness, or industrial-themed branding. It also fits packaging and labels that benefit from high impact and a compact, stamped feel.
The overall tone is bold and assertive, with a distinctly modern, tech-industrial attitude. Its softened corners keep the voice friendly enough for consumer contexts, while the rigid geometry and notched details push it toward sci‑fi, sports, and equipment-like branding cues.
The letterforms appear designed to fuse geometric precision with approachable rounding, delivering a strong display voice that feels engineered and contemporary. The notched cuts and squared counters suggest an intention to maintain separation in tight areas while emphasizing a distinctive, machine-made identity.
The design reads best when given room—its large internal shapes and wide silhouettes create strong presence at display sizes, and the notched details become a recognizable signature. In longer text, the compact spacing and dense forms can feel heavy, so careful tracking and line spacing will help maintain clarity.