Sans Normal Itmok 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Peridot Latin' by Foundry5, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, friendly, bold, punchy, display impact, friendly boldness, retro flavor, high legibility, rounded, blocky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with smooth joins and minimal modulation, creating a dense, even color in text. Bowls and counters tend toward circular or oval shapes, while terminals are blunt and slightly softened rather than sharp. The lowercase shows a high x-height and simplified forms, and the numerals are wide and sturdy with prominent interior counters that hold up at large sizes.
Well-suited to headlines, short slogans, and large-format typography where impact and personality are desired. It can work effectively for branding, packaging, and signage that benefits from a friendly, retro-leaning voice, and for graphics where bold forms need to remain legible from a distance.
The overall tone is upbeat and assertive, with a friendly softness that keeps the weight from feeling harsh. Its wide stance and rounded geometry evoke a retro, poster-like confidence, reading as energetic and approachable rather than formal.
The design appears aimed at delivering maximum presence with rounded, geometric shapes that stay readable and inviting. It prioritizes strong display impact and clear, simplified letterforms over delicate detail or text-centric neutrality.
At display sizes the letterforms feel intentionally chunky and compact, producing strong silhouettes and tight internal spacing. In longer lines, the heavy weight and broad forms create a pronounced texture, making it best when set with generous tracking and ample line spacing.