Serif Other Emfa 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, posters, branding, fashion, dramatic, refined, artful, display impact, luxury tone, carved motif, editorial voice, wedge serif, incised, spurred, sharp terminals, high-contrast silhouette.
A decorative serif with bold, sculpted letterforms built from broad strokes and sharply cut, triangular notches. The design favors wedge-like serifs and pointed terminals, with counters and joins carved into the black shapes to create a chiseled, incised look. Curves (C, G, O, S) read as thick, continuous masses interrupted by crisp, angled cut-ins, while diagonals (K, N, V, W, X, Y) end in blade-like points that heighten the graphic rhythm. Lowercase forms keep compact bowls and a firm baseline presence, with a distinct, spurred feel in characters like a, e, r, and t; numerals echo the same sliced geometry for a cohesive texture in display settings.
Best suited to headlines, magazine mastheads, pull quotes, posters, and brand marks where its carved details can be appreciated. It can also work for short subheads or packaging copy when set generously, but it is most effective when used as a statement display face.
The overall tone is polished and theatrical—luxury-leaning but with an assertive edge. Its sharp cutouts and spiky terminals evoke couture/editorial typography and carved stone or stencil-like fashion marks, giving text a deliberate, designed presence rather than a neutral reading voice.
The design appears intended to reinterpret a classic serif foundation with an incised, cut-paper/chiseled treatment, producing a high-impact display texture while retaining recognizable, traditional proportions. The consistent triangular carving motif suggests a focus on distinctive identity and editorial flair.
In paragraph-like samples the repeated triangular cut-ins create a lively, shimmering texture that rewards larger sizes. Spacing and shapes appear optimized for headlines and short runs, where the distinctive internal cuts and pointed terminals remain clear and intentional.