Sans Normal Itdav 9 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, techy, assertive, friendly, impact, modernity, clarity, approachability, rounded, blocky, extended, geometric, smooth.
A heavy, extended sans with broad proportions and rounded rectangular contours. Strokes are uniform and low in contrast, with generous corner radii and horizontally emphasized bowls and counters. Curves feel engineered rather than calligraphic, and joins are clean and sturdy; diagonals (V, W, X, Y) read as thick, stable wedges. The lowercase shows a tall x-height with compact ascenders/descenders, while numerals are wide and robust with open, simplified interior shapes for strong presence at display sizes.
Best suited to headlines, titles, and short emphatic copy where its width and mass can create instant visual impact. It works well for sports and fitness branding, bold product packaging, event posters, and punchy UI or promotional graphics where a modern, rounded industrial look is desired.
The overall tone is bold and energetic, with a contemporary, performance-oriented feel. Its wide stance and softened corners balance toughness with approachability, giving it a confident, modern voice that can skew sporty or tech-forward depending on color and layout.
The design appears intended to deliver maximum punch and legibility in large settings through wide proportions, simplified geometry, and rounded terminals. It aims for a contemporary, high-impact display style that stays clean and approachable rather than aggressive or sharp.
Spacing appears comfortably open for a display face, helping the dense weight avoid clogging in short words. Round letters like O/Q and the double-storey feel of some forms retain clear counters despite the heavy build, while the extended width amplifies impact in headlines.