Sans Normal Mybis 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Swiss 721' by Bitstream, 'Helvetica' by Linotype, 'Helvetica Now' by Monotype, 'Rational' by René Bieder, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, loud, confident, friendly, modern, sporty, impact, clarity, modernity, approachability, simplicity, chunky, geometric, rounded, compact, high impact.
A heavy, geometric sans with broad proportions and compact interior counters. Strokes are uniform and blunt-ended, with rounded bowls and smooth curves contrasted by crisp, squared terminals and straightforward joins. The capitals feel sturdy and block-like, while the lowercase keeps simple, single‑storey forms and a clean, utilitarian rhythm. Numerals are similarly weighty and open, designed to hold their shape at large sizes and in tight settings.
Best suited to bold headlines, display typography, posters, and brand marks where strong presence and quick recognition matter. It can also work for short UI labels, packaging callouts, and signage, especially when set with a bit of extra tracking to maintain clarity.
The overall tone is assertive and energetic, with a friendly, approachable softness coming from the rounded bowls. It reads as contemporary and no-nonsense, leaning toward a punchy, headline-driven voice rather than a delicate or editorial one.
The design appears intended to deliver maximum impact with a clean, geometric construction—combining straightforward, modern letterforms with enough rounding to keep the tone welcoming. It prioritizes bold legibility and a consistent, uniform texture for attention-grabbing typography.
The dense color and tight counters make the face especially impactful, while also suggesting more careful spacing and slightly looser tracking for longer lines. Round letters like O/C/G stay smooth and stable, and the overall silhouette remains consistent across upper- and lowercase for a cohesive, poster-ready presence.