Sans Normal Madob 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, sportswear, posters, logos, packaging, sporty, punchy, energetic, confident, retro, impact, motion, branding, display, attention, slanted, oblique, blocky, compact, rounded.
A heavy, slanted sans with broad proportions and a compact, muscular construction. Strokes are thick and fairly even, with rounded corners and generous interior counters that keep forms open despite the weight. Curves are built from smooth, elliptical bowls, while joins and terminals tend toward blunt, slightly softened cuts. The overall rhythm is forward-leaning and tightly set, emphasizing speed and impact rather than delicacy.
Best suited to short, bold settings such as headlines, posters, event promotions, sports and fitness branding, and logo wordmarks where the slanted, wide forms can carry visual impact. It can also work for packaging callouts or large UI banners, but its weight and width make it less ideal for long text or small sizes.
The tone is assertive and high-energy, evoking performance branding and attention-grabbing display typography. Its strong slant and wide stance create a sense of motion and urgency, while the rounded structure keeps it friendly enough for upbeat messaging.
The design appears intended to deliver maximum presence with a streamlined, motion-driven silhouette. By combining wide, rounded forms with a consistent forward slant, it aims to communicate speed, power, and modern commercial clarity in display contexts.
Uppercase forms read as sturdy and geometric, and the lowercase maintains a compact, workmanlike feel with clear distinctions between round and straight-sided letters. Numerals match the same bold, rounded structure, and the slant is consistent across letters and figures, supporting cohesive headline settings.