Sans Normal Jeleg 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Murs Gothic' by Kobuzan, 'Molde' by Letritas, 'Classic Grotesque' by Monotype, 'Belle Sans' by Park Street Studio, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, friendly, impact, speed, attention, modernization, emphasis, oblique, blocky, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and smooth, rounded outer contours paired with flatter, squared-off terminals. Curves are full and sturdy (notably in C, G, O, and S), while diagonals in A, K, V, W, X, Y, and Z create a fast-forward rhythm. Counters are relatively tight for the weight, with clear, open apertures where needed, and the overall texture reads dense and dark in massed text. Numerals share the same robust, slightly condensed interior space and forward slant, keeping a consistent, athletic silhouette.
This face is well suited to short, high-impact settings such as headlines, posters, and punchy subheads where its weight and slant can carry the layout. It also fits sports and fitness branding, apparel graphics, packaging callouts, and promotional materials that benefit from a strong, energetic typographic voice.
The overall tone is bold and kinetic, projecting momentum and assertiveness without feeling sharp or aggressive. Its rounded geometry keeps it approachable, while the strong slant and compact counters give it a competitive, performance-oriented feel.
The design appears aimed at delivering maximum presence with a streamlined, contemporary sans structure—combining rounded geometry with an oblique stance to suggest speed, power, and modernity in display-forward applications.
Letterforms maintain a consistent forward lean and a stable baseline, producing a cohesive “leaning block” profile that holds up well at large sizes. The lowercase shows sturdy, utilitarian shapes with minimal detailing, emphasizing impact over delicacy.