Sans Normal Malaz 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Classic Grotesque' by Monotype, 'Pragmatica' by ParaType, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, confident, modern, loud, high impact, dynamic emphasis, modern display, brand presence, quick readability, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with broad proportions and a compact internal rhythm. Letterforms are built from sturdy, rounded geometry—bowls and counters are relatively small for the weight, while curves stay smooth and controlled. Terminals are blunt and clean, with minimal detailing, creating a dense, poster-ready texture. Numerals and capitals share a consistent, forward-leaning stance and strong baseline presence, producing an energetic, unified silhouette in text.
Best suited to large-scale uses where strength and momentum are desirable: headlines, posters, and high-impact marketing layouts. It can work well for sports and lifestyle branding, event graphics, and packaging where a bold, modern voice is needed. In longer passages it will remain legible, but its dense weight makes it most effective for short, prominent copy.
The overall tone is assertive and energetic, with a sporty, headline-driven feel. Its forward slant and dense color suggest motion and urgency, while the rounded construction keeps it approachable rather than harsh. It reads as contemporary and promotional—built to be seen quickly and remembered.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning attitude. Its rounded, simplified forms and consistent heaviness suggest a focus on branding and display settings where clarity at a glance matters more than typographic delicacy.
The design favors solid shapes and simplified joins over delicate modulation, which helps it hold together at large sizes and in high-contrast applications. In the sample text, the spacing and heavy strokes create a strong, continuous typographic block that emphasizes impact over nuance.