Sans Superellipse Himih 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont, 'Asket' by Glen Jan, 'Helvetica Now' by Monotype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sturdy, punchy, impact, modernization, approachability, clarity, brand presence, geometric, rounded, blocky, compact, high impact.
This typeface is a heavy, geometric sans with rounded-rectangle construction and broadly even stroke thickness. Curves are expansive and smooth, while corners are softened, producing a superellipse-like silhouette across bowls and counters. Proportions are compact and efficiently spaced, with sturdy verticals and wide, simplified joins that keep forms stable at large sizes. The lowercase follows a single-storey approach where applicable (notably the “g”), and the overall set maintains consistent weight and rhythm from letters through numerals.
Best suited to headlines, advertising, posters, and branding where a compact, high-impact sans is needed. The sturdy geometry and softened corners also make it a strong candidate for packaging, wayfinding, and large UI or hero text where bold presence and quick recognition matter.
The overall tone is bold and approachable, pairing a friendly softness in the rounding with a confident, no-nonsense mass. It reads as contemporary and energetic rather than delicate, with a straightforward, dependable voice that feels at home in modern branding and UI-forward design.
The design appears intended to deliver maximum visual impact with a friendly, modern geometric character—using rounded-rectangle forms and uniform strokes to stay legible, consistent, and highly recognizable in display contexts.
At text sizes shown, the dense color and compact apertures create strong emphasis and a tight texture, favoring clarity through shape simplicity over fine detail. Numerals match the letterforms in weight and geometry, supporting cohesive headline and display typography.