Sans Superellipse Hibij 6 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, 'Trade Gothic Display' by Monotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, confident, playful, modern, impact, approachability, modernity, clarity, blocky, rounded, compact, heavy, open counters.
A heavy, rounded sans with a superelliptical construction: curves feel like softened rectangles rather than circles, and straight strokes terminate with blunt, squared ends. Proportions are compact with a tall x-height, short ascenders, and sturdy verticals that create a dense, even color in text. Counters are generally open and simple, and the lowercase shows single-storey forms (notably the a and g), reinforcing a straightforward, contemporary rhythm. Numerals are similarly robust and geometric, with clear silhouettes and minimal contrast.
This font is well suited to headlines and short statements where maximum impact is needed, such as posters, branding systems, packaging, and retail or event signage. Its dense, rounded forms also work well for logos and badges that need a sturdy, friendly voice.
The overall tone is bold and approachable, combining a utilitarian, sign-like solidity with a friendly softness from the rounded geometry. It reads as energetic and contemporary, with a slightly playful, sporty character that stays practical rather than decorative.
The design appears intended to deliver high-impact readability with a modern geometric softness, pairing blunt, structured strokes with rounded-rectangle curves for an approachable but assertive display texture.
The shapes emphasize clarity through broad strokes and simplified joins; diagonals and curves are kept tight and controlled, giving the face a compact, engineered feel. Spacing appears tuned for impactful display lines, producing a strong visual presence in the sample text.