Sans Normal Roguw 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: packaging, posters, children’s, branding, headlines, friendly, playful, casual, handmade, approachable, humanized sans, soften tone, friendly branding, casual readability, rounded, soft, informal, bouncy, quirky.
A rounded sans with softly swollen strokes and gently uneven contours that suggest a hand-drawn construction. Terminals are mostly rounded or subtly blunted, and curves dominate the structure, giving counters a circular, open feel. Proportions run on the broad side with generous horizontal space, while the rhythm stays lively thanks to slight wobble in stems and arcs. Overall spacing reads roomy and forgiving, supporting clear shapes without feeling rigid or engineered.
Works well for packaging, café/food branding, kids-focused materials, and friendly editorial or poster headlines where warmth and informality are desirable. It can also serve for short UI labels or signage in contexts that benefit from a soft, welcoming tone, especially at medium to larger sizes.
The font conveys a warm, easygoing tone—more conversational than corporate. Its soft geometry and mild irregularity give it a personable, kid-friendly energy while remaining legible and straightforward. The overall impression is cheerful and informal, suited to designs that want approachability over precision.
Likely designed to offer a clean sans foundation with a human touch—retaining familiar letterforms while introducing rounded, slightly imperfect stroke behavior for friendliness. The broad proportions and softened terminals appear intended to keep text readable while projecting an approachable, playful personality.
Capitals maintain a simple, monolinear construction with rounded joins, while lowercase forms lean toward single-storey, simplified shapes that enhance the casual voice. Numerals follow the same rounded logic, with smooth curves and a slightly playful presence that matches the text sample’s relaxed cadence.