Sans Superellipse Hoguj 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Faculty' by Device, 'Intercom Tamil' by Indian Type Foundry, 'Cantiga' by Isaco Type, 'JAF Bernini Sans' by Just Another Foundry, and 'Aeonis' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, assertive, industrial, sporty, modern, impact, clarity, modernity, compactness, geometric consistency, blocky, rounded, compact, sturdy, high-impact.
A heavy, block-driven sans with rounded-rectangle (superellipse) construction and softened corners throughout. Strokes are thick and largely uniform, with minimal contrast and a strong, even color on the page. Counters are compact and geometric, giving letters like O, Q, e, and g a squarish, rounded interior. The lowercase shows a tall x-height and sturdy, short extenders; terminals tend to be blunt, and joins are tight, producing a dense, confident rhythm. Numerals follow the same compact, squared-rounded logic for a consistent, signage-like texture.
Best suited for display settings where impact and clarity at large sizes matter—headlines, posters, logos, packaging, and wayfinding or product labeling. It can also work for short UI labels or badges where a compact, bold voice is desired, though long passages may feel dense due to the tight counters and heavy strokes.
The overall tone is forceful and no-nonsense, with a contemporary industrial character. Its rounded geometry keeps it from feeling harsh, but the weight and compact counters make it read as tough, energetic, and attention-grabbing.
The design appears intended to deliver maximum visual punch with a clean geometric system: rounded-rectangular forms, consistent stroke weight, and compact spacing cues that keep words tight and bold. It prioritizes legibility at a glance and a modern, engineered aesthetic over typographic delicacy.
In the text sample, the font holds a strong, uniform texture with minimal sparkle, favoring solid mass over delicate detail. The squarish rounds and tightened apertures create a distinctive, condensed-feeling presence without appearing narrowly proportioned.